About Us
Zill is a word to help us name the everyday ways we show love to our minds. It’s a simple reminder that our mental health is something we can impact through our own choices, habits and actions — big and small, on good days and on hard ones.
Zill was developed in close collaboration with teens and mental health experts, who highlighted a clear gap: teens hear a lot about mental health, but the conversation often centers on struggles and crisis. What’s missing is how caring for our minds shows up in daily life — the consistent, supportive actions that help us feel steady, connected and well.
Caring for our minds can look different for everyone. Spending time with friends, playing sports, making art, getting outside, taking a moment to breathe — these habits matter, and zill gives us the language to recognize and build the everyday practices that support our mental well‑being.
Zill began as part of the Ad Council’s “Love, Your Mind” initiative, a broader effort to shift culture around mental health. It’s supported by the Arthur M. Blank Foundation.